To see the value brought by NameJet’s performance pending December, let’s review the performances over years, with a focus on 2015.
NameJet related domain sales that gathered more than $2000 from the mid 2011. The auction platform informed us about the surprisingly small number of 49 domains per month, which pending the first year did not exceed 92. Over time, for 13 times, ¼ of months had over 100 domains, from which 8 happened pending 2015.
In other words:
|Before 2015||During 2015|
|Months >100 Domains||11.6 %||66.7%|
|Domains per Month (Mean)||82.3||142.1|
The 2015 year was a revelation concerning the domain name sales. From the first month it was established a record of 148 domains. Compared to October 2013 with 131 domains, October 2015 overcame the record with 139 domains. November surprised with 233 domains, still not so much as December, that brought about 383 auctions over $ 2k, boosting three times more the pre-2015 record.
Like the number of top-line auctions increased, the same happened with prices. Surprisingly, prices remained the same over years, with only 13 months scoring over $100k, from which 7 were in 2015. To be more precise:
|Before 2015||During 2015|
|Months w/Domain >$100k||13.3%||58.3%|
|Monthly Median Price (Mean)||$3075||$3229|
July represented the month when NameJet outran its preceding $175.5k record, due to a $555.1k auction. Still it could not surpass the record from December of $184k, being on 5th overall, right after December.
|Before July 2015||Since|
|Months Totaling > $1M||Never||83.3%|
|Monthly Income (Mean)||$447.1k||$1.025M|
If it was to count, there would be approximately 400 domains sold. Taking into consideration those that categories that most provided overall income (by weight), here is a list.
|Classs||Count||Total||by Count||by Weight|
|Misc .ORG/ .INFO||3||$9.9k||0.8%||0.3%|
Although 1 of 18 auctions was an LLL.com, 3-letter .COMs gathers more than 1/3 of income. Fire and foremost, we are able to inform you how a category’s average resemble with the mean price for December as an entire, by just comparing % by count against % by weight.
% by count > % by weight … Category underperforms December’s average
% by count < % by weight … Category surpasses December’s average
For instance, 4-letter .COMs represented over 1/3 of NameJet auctions; however, the average LLLL.com price constitued just half NameJet’s overall average, as in LLL.net domains case. Being at record highs does not mean these categories are not sold for less than in other categories. An example are the LL.net domains with an average 6.5 times bigger than NameJet’s December average.
328 of these auctions are able to be attributed to China (as well as non-Chinese purchasers impatient to sell to China), remaining just 55 domains non-Chinese. According to a categorization algorithm, it is an overstate. Via a manual inspection the figure will be set by possibly 5% to 15%. It sounds that Chinese-style domains provided 85.6% by count and 88.8% by income.
The majority of 5-letter domains pertain to different other categories: single words like Fasts.com and Dowel.com; brandables like GoMax.com and iForm.com; a couple of Pinyin domains; likewise items like Roper.com, which is possible to be a word, surname, or a brandable.