“Everyone wants to feel and achieve success and happiness in their lives”(via OnBlastBlog). There are probably a hundred things required to determine the success of your local online business. But these three seem to be the latest “word on the street”:
Strong Ongoing Online Community Management
It’s not just a matter of building an online brand, but a strongly sustained online community as well. A business who has a dedicated community manager has more to win in the long run compared to a business that simply doesn’t care about its community and its customers.
A community manager will engage with people and start conversations; develop content that people can relate to; have strategic and business skills which can stabilize sales funnels, and have technical skills which provide full support to the community. If all four components are found in either the actions of a community manager alone or in their entire team, then the business is set for a higher success rate.
The successful man is the one who finds out what is the matter with his business before his competitors do. Roy L. Smith
Conversion Testing and Experimenting
An online business should look into conversion matters. Besides building traffic to your online assets, your main goal should be converting traffic into sales.
There are three stages in customer acquisition: awareness, consideration and decision. The first two closely link to the marketing behind a product, while the third strongly connects to the actual sales. In between consideration and decision, an online business should implement conversion testing and experimenting. This is where your entire team can be creative in launching several sales funnels, social media ads and search engine ads, to find what actually converts and generates best results.
Custom data reports and web analytics
When developing a new business (product, service or both), there are three types of audiences: pioneers, early adopters and the masses. If you can afford testing products and services alongside pioneers and early adopters, understand that the masses want a complete product. Not perfect, but perfectible. The only way to develop a perfectible sustainable product or service is to back it up with data.
Word of advice: Know your audience before selling to them.
Build a community that grows exponentially with your business. Don’t be afraid to risk, and don’t be afraid to have faith in your users. Manage your community using leadership principles, by always providing information exchange, value and opportunities for growth. More than ever, experiment, test, evaluate. Numbers might just be your best friends!
With these things in mind, are you ready to shift your local business towards a more online focused strategy?
Image credits: Wikipedia