Global Consumer Survey: More Visits, Less Trust

What it should have been a pleasant and productively growth, it is actually a less trust in the new gTLDs. According to an ICANN- supported survey, conducted by Nielsen, things are different than a year ago.


Compared to last year (14%), the recently published Global Consumer Survey shows that 16% of the participants had found of specific new gTLDs.


With .news driving the pack (33% recognition), the series for TLDs increased with 20% in the last year. Despite this, fewer persons visited their sites. Concerning the TLDs added during last year, visit average is 15%.


The amount of trust before the 2015 survey dropped from 49% to 45%, while after the survey it was at 52% on average.


This year the survey had a different target of domains: .website, .site, .space, .news, .online,.bank, .pharmacy, .pics, .top,and .builder.


The expected impact over the level of awareness that respondents should have had on individual extensions. Let’s take as example .xyz, that had the lowest awareness into the survey – 9% in comparison with 5% in 2015, or .top, that gathered only up 11% awareness. In top of the list were .email, .news and .online, with 32%, 33% and 30%.


This survey seems to be full of weird data. For instance, it revealed that 28% of participants say they have visited a .email website. In essence, this is not a gTLD designed for web use. In support of this finding there are the Alexa rankings, where you ought to found if the extension was that much visited.


The survey hidden several other aspects of internet use, like navigation and such, feeling on cybersecurity and weighs in at 160 pages.

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