YAHOO announced Friday that it has formed a partnership with the WPP Group, the advertising holding company, that will give WPP’s clients a broader swath of Web sites where they can aim their messages. Under the deal, the thousands of Web publishers that use Yahoo’s advertising auction service to sell space on their sites will get more direct access to WPP’s clients. Those clients, in turn, will be able to funnel their messages to Web site visitors who might be particularly receptive, using technology from an ad-targeting division. Read the full story here.
Source: New York Times Article by STEPHANIE CLIFFORD - Published: May 16, 2008