Moniker will be auctioning off XXX.com domain name at the DomainFest New York City auction,on August 18th,2010 .The reserve price for the domain name is $7 million .
In April 2010, XXX.com received 1,510,670 visits and in May 2010,the domain name received 1,513,457 visits .
Moreover,it seems that the traffic has more than doubled to 120K uniques per day and revenue has doubled since the announcement of the .xxx extension becoming available .