A new Wall Street Journal article is confirming our report that marketing executives are fearful that a new partnership between Google Inc. and Yahoo Inc. may raise advertising rates while reducing control over where their ads are displayed, Furthermore, there is a real concern about what domain monetizers will end up getting paid in the future for the traffic they generate.
Advertisers are most concerned about whether the deal, between the two biggest sellers of search advertising, may affect the pricing of ads that appear alongside search results, a science in which online marketers invest heavily. The prices they pay Google for ads that are linked to searches for various search terms are established through an auction process, and while Google doesn't set prices manually, some experts sare saying that prices might rise for keywords in situations where Yahoo chooses to blend in Google ads, as more advertisers compete for those terms...
Now that Yahoo and Google control 80% of the search result market, it is very likely that they will rethink what they are willing to pay out to the domain parking community. Competition between these two search giants gave them an incentive to pay out more to attract the domain monetization business community, but that seems to be changing.
Read the full Wall Street Journal report here.
Source: Written and Posted by Roland Buck - Chief Editor for DomainNews.com