The well known company,Victoria's Secret,which is an American retailer of women's wear,lingerie,shoes and beauty products, won the domain name TheVictoriaSecret.com through arbitration . In the complaint submitted to the National Arbitration Forum,the company claims rights over the disputed domain name,saying that TheVictoriaSecret.com domain name is confusingly similar to their mark .
The company represented by Melise R. Blakeslee has submitted evidence of federal trademark registrations for the VICTORIA’S SECRET mark with the United States Patent and Trademark Office.
In the application they contended that the respondent registered and used the domain name in bad faith.
"Respondent is intentionally attempting to attract Internet users to Respondent’s website for commercial gain by creating a likelihood of confusion with Complainant’s mark as to the source, sponsorship, affiliation, or endorsement of Respondent’s domain name and site. "
"Respondent features products purporting to be Complainant’s merchandise and prominently displays Complainant’s mark on its resolving website. Respondent also presumably receives pay-per-click fees from the links featured on its website."
Because the respondent failed to submit a response in this proceeding and because the complainant managed to demonstrate all the elements needed,the Panel ordered the TheVictoriaSecret.com domain name be transfer from the respondent to the complainant .
You can read the decision here .
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