Symantec Corp. announced its VeriSign Trust™ Seal helped Clean Energy Experts boost registrations by 137 percent on their MyEnergySolution.com site, leading to a 75 percent surge in revenue.
MyEnergySolution.com is a leading source for online savings tools and information on how to lower utility bills at home. The site deployed the VeriSign Trust Seal because it requires visitors to share their contact information to access such free services as home energy audits and solar consultations. That made establishing trust essential to the site’s success.
The VeriSign Trust Seal is designed to increase confidence, traffic and transactions for sites that do not require Secure Sockets Layer (SSL) Certificates. The seal pairs the familiar VeriSign checkmark circle with the words “VeriSign Trusted,” and enables web sites of any size to display a highly recognized visual element commonly seen on brand-name sites.
“VeriSign is the brand for trust online,” said Eren Atesmen, one of the site’s three founders. “We wanted to go with VeriSign all along, so when we saw that the VeriSign Trust Seal was affordable and fit our budget, it just seemed like a no brainer. Selecting VeriSign was an easy choice.”
“Our registration rate jumped by 137 percent in approximately 30 days thanks to the VeriSign Trust Seal,” Atesmen said. “As a direct result of more registrations, we also saw a 75 percent increase in our revenue. Finally, we’ve seen a 10 percent increase in traffic to the site. For the incremental cost of adding the seal to our site, we’ve gotten a great return on our investment.”
For more details check out www.verisign.com