OUT-LAW.com reported today that a US court judge has ordered a company to use 'negative keywords' to avoid being associated with another firm's trade mark on online search engine results. The innovative order was one of a series of measures ordered by the judge. Orion Bancorp took Orion Residential Finance (ORF) to court in Florida over ORF's use of the word 'Orion' in relation to financial services and products, arguing that it had used the term since 2002 and had held a trade mark for it since then. Read the full story here or the ruling here.
Source: OUT-LAW Article - May 5th, 2008
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