Few months ago I wrote about a number of
domain mining techniques. The subject is a lifelong fascination of mine (since I’ve gotten in the domain business) with no shortage of material in sight. If you’re a website owner the following will explore possible ways of which may result in you losing traffic to various URL’s. If you are a domain owner the following may serve as mining opportunities - finding variation of domain names to gain traffic.
Letter dropping
Description: Take one letter off the original domain.
Original: Domain.com
Typos: domain.com, dmain.com, doain.com, etc
QWERTY Typos
Description: Each letter on the
QWERTY keyboard is surrounded by other keys, letters. In many instances we press on keys next to the one we originally intended to.
Original: Domain.com
Typos: Dlmain.com, Dimain.com, Dpmain.com, etc
English/American spelling
Description: Some words are written differently between American and English languages. Example below.
Original keyword: “Colorâ€Â
American spelling with extension: Color.com
English Speliing: with extension Colour.com
Extension typos
Description: Dropping or mixing letters of the URL extension. A famous case is the
Cameroon’s .CM case.
Original: Domain.com
Typos: Domain.Cm, Domain.Co, Domain.Om
Dyslexia
Description: Since Dyslexia is related to the written language/spelling, it is directly related to typing in keywords in the URL bar.
Original: Original.com
Typo: Origunsl.com
Jumble Visual
Description: Mixing letters, usually the result of fast typing or bad habits.
Original: Domain.com
Typos: Dmoain.com, Doamin.com, Domian.com, etc
Associations/Similar words
Description: This is a huge traffic leakage issue, possibly the biggest of them all. Many people who wants to reach a brand name, for example
SmithMemorial.com, will actually type
SmithFuneralHomes.com or
FuneralHomes.com, because they remember the association rather then the brand name (
Volume/Value issue). This goes all day long across the web and is responsible for many millions of traffic leakage a day. This is also one of the most important reasons why ownership of generic domains, in addition to your brand name, is a smart and sound proposition.
Original: GreatDomainNames.com
Variation: BestDomainNames.com, GreatDomains.com, BestDomains.com, GreatNames.com, etc.
Extensions
Description: Simply put, some will check other extensions using your brand name to try to reach you.
Original: Domain.com
Variation: Domain.net
Mixed words
Description: Related to associations point above, some will remember your keywords but will mix them up, resulting in losing traffic.
Original: DogTraining.com
Variation: TrainingDog.com
Generic Thinking
Description: see related post
here.
Original: GreatFood.com
Variation: Food.com
Missing Dot Syndrome
Description: Users forget the dot after WWW resulting in them visiting a completely different URL.
My friend
Jessica Bookstaff says:
"People mistakenly miss the dot as in wwwdomain.com. When you type that into your browser, the browser of course thinks you want www.wwwdomain.com - an entirely different url… "
Source: Posted on
The Conceptualist by Sahar Sahid — Reprinted with permission — March 3, 2008