Many universities wanted to keep their brand porn-free and decided to acquire .XXX domain names .This is also the case of the University of Texas,who decided to protect its trademark and registered some .XXX domains in order to keep them out of the hands of pornographers.
The University of texas manage to register so far TexassPorts.xxx,TexasBoxOffice.xxx and Hookemhorns.xxx domain names .Many other Universities around the world did the same thing in order to keep them out of the hands of pornographers .Illinois State University registered IllinoisState.XXX , RedBirds.xxx and StateYourPassion.xxx .Penn State University also acquired four .XXX domain names : Penn State, PSU, Nittany Lions and The Pennsylvania State University,while East Carolina University registered a total of eight .XXX domains,such as eastcarolina.xxx, ecu.xxx,eastcarolinauniversity.xxx,eastcarolinauniversitypirates.xxx and leojenkinscancercenter.xxx .
Another University who decided to protect the school's trademark from being used pornographers is the University of Notre Dame,who decided to register four .XXX domains,notredame.xxx, universityofnotredame.xxx, fightinirish.xxx and domer.xxx,spending on them $1,319.96 .
.XXX domain names became available for public sale on December 6,2011 .