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So what was TRAFFIC Silicon Valley like? Was it worth it? Did the time, effort and jetlag really justify the trip? The short answer for me was an emphatic “yes”. There was a huge amount of business conducted at TRAFFIC and I believe that this was largely due to the type of people that attended.

In comparison to other domain conferences TRAFFIC is expensive to attend.The price tag immediately filters out many of the less than serious domain owners and only those with a reasonably large stake in the industry end up attending. This resulted in about 180 people attending TRAFFIC which is probably the lowest attendance to a TRAFFIC conference to date. It also clearly demonstrated the fact that the domain industry has definitely been impacted by the global financial crisis.
The first session on the topic of “Google and Yahoo” ended up providing some interesting insights for those that attended.
At 2pm it was again a session that was titled, “Will PPC survive?” Some of us think that PPC will survive and thrive into the future largely due to its scalable nature. It is also believed that domain owners should consider launching a number of businesses on the back of good domains so that they can hedge their bets moving forward.
The official TRAFFIC party was an outstanding event and Skenzo really did a great job organising the event.
Both the auctions were run well. Just look the large $1.4m sale of ad.com to Skenzo out of the equation.  Rick Latona will be all fired up to ensure that the next auction he runs will be much more successful from a sales perspective.
The Wednesday night finished with a party in the hotel bar sponsored by Parked and a friendly game of poker upstairs in one of the suites. Howard Neu ended up winning and it was great to see the look of satisfaction on his face as he scooped up the pot.

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