A cyber squatter can lay claim to your brand name, robbing you of the equity you've spent years and resources developing. This can create consumer confusion and even put your trademark at risk.
The sheer expanse of the internet makes it difficult for companies to identify, much less go after, every cyber squatter, yet that is exactly what is required in this age when a website is just the very beginning of a web presence.
For example, Twitter recently faced criticism for its attempts to assert trademark rights in the word "tweet." While the company's enforcement efforts may appear heavy-handed, many businesses believe that stopping unauthorized mark usage is critical to brand preservation.
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