As we all know there is a scarcity of good domain names that are available.This typically reduces all of our obvious options,so it's good to create a checklist of factors that should be taken into account.
1. A to Z considerations.It's good to know that a beats z
2.Avoid negative connotations
3.Punchy or plain weird FTW
4.Avoid initials / acronyms
5.Available on social media platforms
6.Avoid numbers
7.Don’t be silly with the placement of the dots
8.Multinational spelling (avoid z and s issues, for example… optimize / optimise)
9.Aesthetics (some letter combinations work better than others, as logo designers will no doubt testify)
10.Sound
11.Make it easy to pronounce
12.Cheap (why spend $28,000 on a 'premium domain name' when I can build you a whole business for that amount? There are some exceptions to this rule!)
13.Flexibility (it's good to build in a little room for movement, in case your business changes direction)
14.No hyphens
15.Singular
16Target market friendly
17.Synonyms
18.Keywords (if possible it is wise to include at least one strategic keyword; multiple keywords joined together do not always make for the best brand names)
19.Meaningful
20.Domain name must match the brand name
21.Unique
22.Available in .com and other key extensions
23.Short
24.Easy to type
25.Memorable