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With one month to go until Sunrise opens, trademark owners were warned at the recent ICANN meeting in Cairo that they risk missing out on being listed in the new global, ‘live’ contacts directory if they fail take advantage of the first come, first served application period for their branded .tel domains. The deadline is December 3, 2008!

According to a press release by Telnic, whose sole purpose is to act as the Registry Operator and Sponsoring Organization for .tel, many trademark owners, including international managed office space organization eOffice, are already working with their the Internet Corporation for Assigned Names and Numbers (ICANN)-accredited registrars to secure their .tel domains to be at the front of the application queue...

Pier Paolo Muchelli, founder and CEO of eOffice, said: “We're really excited about the prospects for .tel due to the ease of use and global reach that it will afford us to market our businesses simply and quickly to customers, especially on mobile devices. We'll be looking at the .tel to provide our customers with our global locations and contact information for our venues and staff, so that they can also be in a position to deliver great customer service through our managed office space.”

A .tel domain provides organizations of all sizes a named listing with unlimited contact information in a global directory, accessible from any device connected to the internet. Customers can then search for and find up-to-date contact information quickly at little or no cost to them, connecting with .tel owners how they want to.

Additionally, the .tel is search engine optimized through its ability to store indexable keywords, providing additional content for branded discoverability on the web. All of this is provided without any further investment over and above cost of purchasing the domain name, such as website building and maintenance, web hosting or other services normally associated with domain name hosting. It also requires no technical skill to set up, being managed by a simple dashboard.

Applications for trademarked domain names are already being received through a network of well over 100 ICANN-accredited registrars on a first-come, first-served basis, meaning that companies could easily miss out on owning .tel domain names for important trademarks. Registrars from Melbourne IT Digital Brand Services (DBS) through to Moniker are providing .tel to their customers. Don't miss the deadline and register your .Tel Trademark here. 

Source:  DomainNews.com on November 11th, 2008 - Posted by Roland G. Buck - Chief Editor