Stephen Crocker,ICANN Board Chairman will be the featured speaker at the INTA Trademark Group Meeting to be held on September 21 and 22 in Washington.
At the conference you can learn about developing and protecting your clients’ brands on the Internet, including:- The latest developments from ICANN, including the now confirmed rollout of new gTLDs in 2012 as well as the new tools available to trademark owners to protect their marks from misuses and abuse.
- Whether it's time to review and make changes to the UDRP.
- The possible dangers and pitfalls of using a trademark as a gTLD.
- The root causes of IP backlash, and how to change misperception by consumers.
- How technology works in (1) social media websites, (2) searching mechanisms such as real time search and SEO, and (3) smart phones and mobile devices.
And in light of this new technology:
- How to develop social networking policies for the workplace and deal with the violations.
- How to use social media to develop and promote products and services.
- Cost–effective strategies for policing your brand on the Internet."