"The Dutch top-level domain, .nl, grew substantially in 2011, outperforming all the neighbouring country-code domains. Net growth was 607,265 domain names (14.5%): a huge increase on 2010. The figures confirm our earlier observation that the gloomy economic climate in the Netherlands has yet to have a negative impact on the demand for .nl domain names.
Biggest growth ever
Roelof Meijer, CEO of SIDN, the company behind .nl said, “The growth numbers show that, by international standards, the .nl domain continued to do extremely well in 2011. Our neighbouring countries’ domains expanded much less. For example, Germany’s .de domain grew by 5% (702,000 names), while .eu, which is still quite new, increased its net domain count by only about 6% (196,000 names). Although almost five million .nl domain names are already registered, and the Netherlands has the highest domain name density in the world, our domain grew more last year than ever before.”
Strong brand preference
When it comes to registering domain names, both consumers and businesses continue to show a strong preference for the .nl brand. That has a lot to do with the reliability and security of the Dutch extension. “SIDN is constantly using its expertise and resources to improve the security, reliability and accessibility of the internet in general, and of the .nl domain in particular,” commented Meijer. “We work in tandem with roughly 1,800 .nl registrars, who, despite all the economic uncertainty, have held their nerve: they have continued to invest and consequently to perform well.”




