Sedo announced that its brokerage of Sex.com last year has earned the Guiness World Record for "Most expensive internet address domain name".Sex.com was sold last year,on 17th November 2010 for £8.2 million ( $13 million) .
The sale was borkered by Jeff Gabriel .
“The sale of Sex.com was truly a team effort. We spent about two years with the domain, establishing the relationship, researching and finding the right buyer and managing the domain’s transfer.We’re honoured that Sedo was trusted with such a high-value and high-profile sale, and we’re ecstatic that it is now being recognized by Guinness World Records as a record-breaking deal,”said Kathy Nielsen, director of sales at Sedo.
“With a prominent sale like Sex.com, the domain transfer process can be incredibly complicated.But what makes Sedo unparalleled in the industry is that we work just as closely with domains of any size – to expedite and simplify the transaction, as well as eliminate unnecessary risks for both the seller and new owner,” added Jeremiah Johnston, chief operating officer and global counsel at Sedo.
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