SEM.com, LLC is putting SEM.com on the market exclusively through Rick Latona Auctions at the T.R.A.F.F.I.C. Miami Live Auction set at the Loews Miami Beach Hotel on October 19th 2010.
SEM stands for “search engine marketing” – it is a form of Internet marketing and is the process of promoting websites by increasing their visibility on search engines and gaining traffic for them through the use of search engine optimization (SEO), paid placement, contextual advertising, and paid inclusion.
SEM is one the highest growing industries in the Internet this decade. North American advertisers spent $9.4 billion on search engine marketing in 2006, a 62% increase over 2005 spending. In 2008, expenditures were estimated to be at $13,479,782. Moreover, SEM spending will grow to $26.1 billion by 2013 in North America according to SEMPO or the Search Engine Marketing Professional Organization. Shar VanBoskirk, Vice President and Principal Analyst at Forrester Research and a contributor at SearchEngineLand.com, said that, “By 2014 interactive marketing [which includes SEM] will near $55 billion and represent 21% of all marketing spend”.
Rick Latona, Founder and President of Rick Latona Auctions and Latona’s Domain Brokerage & Auction House says that, “Most SEM companies recommend the use of solid keyword domains to their clients as part of their overall Internet marketing strategy, thus an SEM company owning a category killer domain like SEM.com will not only help them hit their market right but will also be a strong case of a successful SEM strategy that they can demonstrate to their potential clients”.
For more details check out www.ricklatona.com
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