Sedo, the leading secondary domain marketplace and award-winning monetization provider, today announced that it will hold a private auction for the domain name Wealth.com on Thursday, June 25.
he Wealth.com and Careers auctions are coming at a time when the economic recession has brought the subjects of career and finance to the forefront of public consciousness. As unemployment continues to grow, job-related search engine queries have become the most popular search category, according to Google Adwords. Along with career-focused websites, internet users are also turning to the web for investment advice and opportunities. The term 'wealth,' for example, is searched over 1.5 million times a month through Google, resulting in over 185 million search results in the U.S. alone.
By owning a generic domain that describes a company's product or service, or a domain that contains popular related search terms, such as Wealth.com, an organization can significantly improve its website's organic search ranking, while saving money on PPC (pay-per-click) advertising costs.
In fact, several of the world's leading companies have already successfully implemented this strategy, by investing in premium generic domains and using them to redirect to their main business website. Examples of industry leaders that have deployed this strategy include Bank of America (Loans.com) and Monster.com (Jobs.com), along with quite a few others, like Fidelity (Funds.com) and CNN.com (Money.com).
'Sedo's Wealth.com and Career auctions will feature highly targeted generic domains that provide a built-in competitive advantage. These domains have the power to dramatically improve company web traffic and search results, while creating instant brand credibility that will last well beyond the economic downturn,' said Jeremiah Johnston, general counsel and chief operating officer, Sedo.com. 'The internet has been flooded with searches for finance and career guidance, as the recession has left millions seeking new jobs worldwide, and millions more re-evaluating their approach to wealth management.'
Sedo's Wealth.com private auction will be held on Thursday, June 25 from approximately 12:00 p.m. ' 4:00 p.m. EDT. Interested buyers must certify to bid by Monday, June 15.