Sedo,the leading domain name marketplace and monetisation provider revealed the results of its Quarterly Domain Market Study for Q3,2011 .Sedo reported a total of 9,778 sales globally amounting £12,000,000 in sales volume.
You can read Sedo's Quarterly Domain Market Study after the jump:"At of the end of Q3 2011, Sedo’s Domain Marketplace went through a number of improvements, including updates to our homepage, a revamp of the Parking Reports section of our customers’ accounts, and the launch of the first Domain Name Price Index, IDNX. On August 1st, the biggest change in Sedo’s 10-year history took place when we relaunched the marketplace.
Among all these changes, Q3 2011 saw a total of 9,778 sales globally, amounting to nearly £12,000,000 in sales volume, and an average price of £1,223. Globally, Sedo’s biggest public sale was aktien.de for €500,000,
but 80% of sales revenue for the quarter consisted of confidential sales.The highest .com sales were grid.com for $275,000, and republic.com at $200,000. Given the Q2 2011 sale of gambling.com for $2,500,000—
Sedo’s third-highest sale ever—sales volume remained relatively consistent with the previous quarter. The largest public sale in the UK market alone was career.co.uk at £17,510. Take a closer look at the
performance of the domain market and Sedo’s Domain Marketplace by reviewing our Q3 2011 Domain Market Study.
The most frequently sold domain extensions during Q3 remained .com and .de, but both saw slight changes in market share, with .com sales moving to 49% (a 3% decrease since Q2), and .de showing a 3% increase to 21%. Among ccTLDs, .co.uk was second with 7%. The .net extension held steady as the second most frequently sold gTLD, at 6% market share, and .co.uk was the second highest ccTLD with just 7% market share.Overall in Q3 2011, the top 10 sold TLDs remained consistent with previous quarters. While newcomers like .co were less often traded, the increase in .de sales still shows that ccTLDs hold pride of place for country- or language-specific use.
When taking into account Sedo’s sale of gambling.com in Q2 2011, sales for Q3 2011 remained relatively stable. As with Q3 2010, the graph to the right shows a slight decrease in overall sales growth in sales volume during Q3 2011—often the case due to summer vacations—but with record sales such as sex.com during Q4 2010 and gambling.com in Q2 2011, the past four quarters have been strong for Sedo’s marketplace.
A surprise candidate among generic TLDs saw its highest average price in more than six quarters: .info domains peaked in Q3 2011 at an average price of £734. The .com extension retained the highest average price, proving once again its staying power, although in line with the rest of Sedo’s Domain Marketplace, it saw a decrease in average price to £1,547.
As .de retained a consistent median price, some other ccTLDs saw notable increases, including .es, which climbed to a median price of £696.Despite the .co.uk extension experiencing a slight decrease, median sales prices
are on the whole holding steady.
You can read the entire Maket Study here .