Sedo, the leading online domain marketplace and monetization
provider, today announced the results of its Q2 2010 Domain Market
Study, revealing domain industry trends and changes, based on Sedo’s
marketplace.
Approximately 11,000 domains changed hands via the Sedo marketplace
throughout the quarter, accounting for almost $22 million in
transactions. Showing a steady rise in domain sales for four quarters in
a row, coupled with increased interest in individual markets, the
domain market is well positioned for continued growth for the remainder
of the year.
“While the economy is still emerging from the downturn, Sedo
continues to show positive growth, revealing a strong and steady domain
market that will help to fuel future economic growth”
Highlights of Sedo’s Q2 2010 study include:
- A total of 11,146 domains sold on the Sedo global domain marketplace during the quarter, showing continued growth in the domain market compared with Q2 2009;
- Despite the introduction of new extensions, the .com remains the most popular TLD extension, accounting for more than 46 percent of total sales on the Sedo marketplace and 74 percent of all generic TLD sales; The average price of a .com domain was $2,401;
- Among ccTLDs, the .de extension remained the most popular, accounting for 64 percent of ccTLDs sold. The .co.uk and .eu extensions both took secondplace, each representing 15 percent of sales on the marketplace;
- Offer-Counteroffer sales are the most prominent sales type.
Selling fixed price domains has become the second most popular, due to
the increased usage of Sedo.com’s “Buy it Now” option.
In alignment with the current stability of the domain market, Sedo
witnessed solid sales of generic (gTLDs) and country code Top Level
Domains (ccTLDs) this quarter, including Cgm.com for $365,000 and
Monalisa.com for $200,000. The Sedo marketplace saw new TLDs appearing
in the Top 20 like .co.uk, .me and .tv, which contributed to one of the
most well rounded Top 20 lists to date. It is suspected that this new
trend may be attributed to the increase in small businesses looking to
target more local visitors and to the increase in media coverage
surrounding TLDs like .me and .tv, which work well for marketing and
branding strategies.
“While the economy is still emerging from the downturn, Sedo
continues to show positive growth, revealing a strong and steady domain
market that will help to fuel future economic growth,” said Jeremiah
Johnston, Chief Operating Officer at Sedo.com. “Companies and
individuals across the globe are now looking at domain names as a
critical component to the success of their marketing campaigns. With so
many easy-to-use tools and options available to our members, Sedo is the
perfect choice for anyone looking to invest in a comprehensive domain
name strategy.”
Sedo’s complete report can be found online at: http://sedo.com/fileadmin/documents/pressdownload/Q2_MarketStudy_2010_US.pdf