Sedo announced that it has brokered the sale of Republic.com and Republic.eu domain names to the popular high street retailer ,Republic .
The price wasn't revealed .“It makes absolute sense for UK retailers to ensure they own the right domain names and ccTLDs that will drive targeted, highly relevant traffic to their online presence. For the industry Republic is in where there are a high percentage of young and digitally savvy consumers, domain names are more than just a way to stamp a brand’s digital presence on the web. They offer businesses an opportunity to grow their digital presence and expand the revenues they make in the digital space," said Hugo Dalrymple-Smith, Director of UK operations at Sedo .
“We are aware that our consumers are digital natives, so we want to do everything we can to increase our web traffic, which is why we are thrilled to have a comprehensive domain name strategy. Acquiring these two key TLDs will be critical to the success and contribute directly to increased sales. With Sedo’s help, purchasing the domains themselves was relatively quick and easy,"said Jo Molineux, Head of Multi Channel at Republic