Sedo, the leading online domain marketplace, today highlights ways to effectively drive traffic to a website with independent research showing that keyword domains can improve ad conversion rates, especially when the domain extension is an exact match to the product or service, increasing conversion rates by up to 105 per cent.
To coincide with the release of these findings, Sedo has gathered some of the most valuable .co.uk domains including watch.co.uk, isp.co.uk and affiliatenetworks.co.uk which will be sold at a fixed price on a dedicated page. In the eyes of the consumer, ownership of a keyword domain can also serve to position the company’s authority over a particular good or service and the domains are expected to be snapped up by affiliate publishers and internet retailers looking to improve their search rankings.
Nora Nanayakkara, business development director at Sedo comments, “One of the most significant benefits of investing in a keyword domain name is that its value will last. The keyword is often the go-to destination for a particular product and can create the impression that a company is the expert in that particular area; you can look at the recent sales value of toys.com as one recent example.
“Affiliate publishers and internet retailers have been quick to seize the benefits of keyword domains and the forthcoming .co.uk sales and we will no doubt receive significant interest from these sectors.”
A recent survey conducted by Sedo at Internet World earlier this year highlighted the benefits of the .co.uk domain name, indicating that it is now an essential part of a company’s brand presence in the UK. Two thirds of respondents said the domain extension inspired trust and security in a website’s credentials, while 45 per cent of respondents highlighted that .co.uk was their primary domain.
The complete list keyword .co.uk domains available for auction at Sedo can be found at Sedo.co.uk/KeywordDomains .
For more information you can visit : www.sedo.com
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