Punchbowl Software, Inc. today announced the acquisition of the web domain Punchbowl.com from legendary domainer Rick Schwartz. Punchbowl Software Inc. develops web applications for start to finish party planning. Terms of the agreement were not disclosed.
With Punchbowl.com, the company plans to re-launch the domain as a leading consumer site for party and event planning. With new technology and a new look, the party planning site will be ready to launch in time for the holiday season of 2010. At Punchbowl.com, consumers will be able to plan a party from start to finish. The service will offer unique features including the innovative “Date Decider” which enables users to find the best calendar date for their event, beautiful Save the Dates and digital invitations, photo and video sharing after the event and other services that will help consumers throw an unforgettable celebration.
“A punchbowl is the center of any great party,” said Matt Douglas, CEO, Punchbowl Software. “The acquisition of Punchbowl.com will allow us reach new customers and expand our growing customer base.”
Rick Schwartz, aka the “Domain King,” is one of the early domain pioneers. Domains he has sold include iReport.com to CNN for $750,000, Candy.com to G&J Holdings, LLC for $3 million plus dividends, and Men.com for $1.3 million back in 2004.
“During my domain career, I’ve sought prime, recognizable domain names that were easy to spell, easy to remember and could be developed into a major brand in their respective industry” said Rick Schwartz. “I was the first to see the intrinsic value in Punchbowl.com and knew that it could be developed into a huge brand in the social expressions and celebrations industry. I’m thrilled that Punchbowl Software will now develop the domain to its full potential.”
The party planning industry is ripe for a new entrant to provide a service for party hosts. Whether it’s a mom planning a birthday party for her five year old daughter, a friend planning a baby shower, a family planning their annual reunion, or the company Christmas party, everyone has multiple reasons to plan a party every year. As the industry moves from traditional offline sources to online, the market will consolidate. A new brand will emerge – Punchbowl.com – that will define this new industry.
Stay tuned for frequent updates and milestones for the new Punchbowl.com. While you can visit the Web site in its current appearance, the complete re-launch and re-branding will not be official until sometime this fall.
“Working with Rick Schwartz on this domain name acquisition has demonstrated to me that he’s not only a visionary in the domain industry, but he’s a savvy businessman who understands how to extract the most value from the Internet” said Matt Douglas, CEO, Punchbowl Software. “I couldn’t be happier to be the new owner of Punchbowl.com.”
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