Rick Latona announced the relaunch of Latonas.com .The website previously focused on selling generic domain names.Now,Latona has decided to relaunch the website as a brokerage firm for money generating web properties.
Rick Latona described the term web property as ""The term web property we are loosely defining as a digital asset that resides in cyberspace such as a website, domain, Facebook fan page, Twitter account, YouTube channel, email marketing lists, mobile and tablet applications." Latona went on and explain that the reason he wanted this change is that it has become harder to make an income as a domain name broker .
You can read Rick Latona's announcement after the jump :
"For months now I've been divesting from the pure generic domain business and defining in my organization the class of assets known as web properties. I believe that what matters in today's day and age is cash flow. That is the simplest way to explain the new business model behind Latona's. To fully understand where we are going with this, I'd like to expand on what I mean by cash flow and what exactly we consider a "web property".
First, a little background on what got us here. The domain bubble burst in late 2008. Various sites and reports will show you that sales are still strong on the low end of the market, $x,xxx and $xx,xxx sized deals. Occasionally, we'll even see some 6 and 7 digit deals hit the news. However, those are rare and far between. There certainly aren't enough of them for a broker to make a decent business out of them. Maybe if you were independent and working out of your house and had no expenses you could make a living brokering domains but we are trying to do bigger things here.
It is our opinion that the market won't recover any time soon, if it recovers at all. We feel that domains just aren't worth that much anymore and the only way to sell one for a significant amount is to get a little lucky. Many domainers take the "land mine" approach. Meaning, the more domains they have, the more likely someone will step on one of them. This is expensive and ties up a lot of capital. We here at Latona's aren't about to go back to building a huge portfolio and waiting patiently for buyers to come to us. It just isn't our style.
So based on that premise, we started to focus on only cash flow. What's a cash flow asset? Well, in a perfect world it's something that requires little or no maintenance and just generates revenue every month. Passive revenue to use a domainer term. In the world we now live in, investors have a lot of options where to put their hard earned capital. Real Estate, ETFs, Securities are all fine capital investments - but we have been able to exceed those ROI's by investing in cash flow generating web properties. "
For more details check out www.RickLatona.com
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