Register.com received replies from more than 800 of its small business customers, 72% of which responded that they are an owner or partner of a small business. Key findings include:
- 55% of respondents have registered more than one domain name for their business
- 41% saw more than a quarter of their total revenue from web sales
- 20% don't know how much revenue they are getting through their site
- Approximately 70% of the respondents don't expect their web revenue to decline despite economic conditions. (34.6% expect more revenue / 34.5% expect about the same revenue)
- When asked, "What area of technology are you most likely to invest in over the next year?" The top there answers were: website design (53%), SEO (43%), and email marketing (41%).
"Having a website has become more than a luxury for small businesses and entrepreneurs, it is a necessity" said Register.com CEO Larry Kutscher. "Our small business customers know that investing in a great website is a more effective way to reach potential customers and stay in contact with existing clients. The response to our survey shows the result of this investment, as a majority of customers expect no decline - and many expect growth - in their web revenues over the next year."
To help small business learn more about how to be successful online, the company recently launched the Register.com Learning Center (www.registerlearningcenter.com), an article-based resource that includes tips, know-how, ideas and training information.