The online marketing company,Quinstreet is paying $49,7 million to buy CarInsurance.com and related entities.
CarInsurance.com is one of the most visited websites for insurance information.Not only you can find there insurance information,but you can also connect directly with insurance agencies.Moreover,you can also find there " an extensive library of articles, questions and answers, insurance requirements and tips, rate and premium trends, and tools and calculators, providing consumers with the information necessary for them to make the best auto insurance decisions based on their personal circumstances. "
"Insurance is a strong and growing vertical for QuinStreet, and we are excited to add such a premier online media property to our business.CarInsurance.com expands our proprietary media and traffic sources in Insurance, consistent with our strategy. It builds on our recent acquisitions of Insurance.com and Insure.com, both of which are performing well, and provides us with additional, complementary capacity to better serve consumers and clients at ever-increasing scale. This acquisition completes our near-term program to identify and acquire the best of the largest independent online organic media properties in the Insurance vertical. Our efforts now turn primarily to building these properties to provide exceptional consumer information and experiences, and to delivering great measured marketing results for our clients.",said Doug Valenti, QuinStreet CEO.
Quinstreet bought also Insurance.com and its related assets this July for $16 million .
CarInsurance.com gets about 200,000 unique visitors per month,according to Compete.com .
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