While not the first, Reinvent ’s cross marketing promotion of BlackFriday.com yesterday reminded me of the potential of this concept. How does it work?
This is how Reinvent does it:
Benefits:
1. By sending a user to another parked domain you may prequalify him (if the advertised domain contains strong descriptive keywords).
2. Advertised parked page then may display higher paid ads, resulting in increase to your bottom line.
3. Visual branding (ad) may result in user remembering the domain later in the day/week/month.
It would also make sense to look at the categories the domains are, and cross market accordingly. For example, BlackFriday.com ads make perfect sense on shopping related domains however not as much for disease related domains, or education related domains.
If you have any experience with cross marketing I would love to hear more about it. Any other related concepts, discussion is most welcome.
Source: Posted on TheConceptualist by Sahar Sarid -- Reprinted with permission -- December 1, 2008