Today let’s talk about mindshare. I wrote about it before but I never feel enough was said, and definitely not done. One of the best examples of increasing domain midshare collectively I can think of is Associated Cities. What are they doing right? If you visit Richmond.com , one of Associated Cities partner sites, on the bottom of the page you will see the following:
On short, they are doing two things here:
1. Helping one another grow
2. Teaching/Reinforcing with their users that a regional .com domain is where to look for when searching for local information.
What happens if one applies this concept to other categories, such as car related domains, food related domains, sports related domains, etc? And what if we all participate in it with our domains, as I wrote before, reinforcing the type-in behavior? It won’t just affect our bottom lines in terms of more clicks/visits, but it will exponentially increase the value of our properties. Is this a good concept we should be involved with and if so, why then is this still being ignored still by parking companies, the ones who control our domains for the most part?
Source: Posted on TheConceptualist by Sahar Sarid -- Reprinted with permission -- December 1, 2008