Overstock.com has recently registered O.co for the amount of $350,000 . The domain name is functional and redirects to Overstock.com .
Jonathan Johnson,the president of Overstock.com is very pleased with the acquisition and stated: "Single-letter domain names are very rare.And as we’ve grown from a company that was originally a liquidator to one that sells homes and cars, I could see our brand morphing away from ‘Overstock” and toward the ‘O.’ It enhances our brand.”
Up till now,it seems that the biggest amount paid for a .co domain name is $350,000 ,amount paid by Overstock for O.co domain name .
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