O.co (aka Overstock.com) has recently acquired the domain name O.info for a new consumer information website .
You can read the press release after the jump :"O.co (also known as Overstock.com, Inc., NASDAQ: OSTK), today announced the acquisition of the domain name O.info for a new consumer information website. The company acquired the domain name from Afilias Limited, the official .info domain registry. The O.info site is scheduled to launch in March 2012.
"We will use O.info as a website destination to consolidate useful consumer information," said O.co Chairman and CEO Dr. Patrick M. Byrne. "The .info domain is the logical destination for visitors to find product information, user manuals, buying guides, manufacturer and brand reviews, video demonstrations and recall notices. We believe that the O.info site will be particularly useful to the savvy consumer who is looking for information from and willing to share insight with a trusted source like O.co."
Roland LaPlante, CMO of Afilias, said, "O.co is committed to its strategy of investing in domain names that help customers easily find O.co's Web properties. With O.info, it will make a wealth of pre- and post-purchase consumer information extremely easy to find. With .info now celebrating its tenth anniversary, the domain remains by far the most popular new top-level domain name assigned by the Internet Corporation for Assigned Named and Numbers (ICANN) in 2001."
Overstock.com announced its evolution into O.co in June of 2011. O.co will continue to evolve as the online retailer's brand in the coming months.
"Our customers associate 'O' with Overstock.com, which made the transition to O.co seamless. As a Savings Engine, this is the next step in adding more visibility to our new URL," said Byrne. "