Six months after Overstock has decided to rebrand itself as O.CO,Overstock is changing back to Overstock.com .Overstock decided that changing its name to O.CO was not a good move and switched back to Overstock .
Overstock decided to rebrand itself six months ago when it acquired O.CO domain name.However,Overstock has done one thing by doing that : confusing their customers .Jonathon Johnson said that is stepping back from the O.CO domain name for now .He explained that the customers responded well to the O.CO advertising.However,they confused O.co with O.com and ended up to O.com ,instead of O.CO .
"We were going too fast and people were confused, which told us we didn't do a good job.We're still focused on getting to O.co, just at a slower pace. ... We're not flipping back, we're just refocusing," said Jonathon Johnson .
Even though .CO reached 1 million domain name registration in less than a year and continues to grow,most people still see dot com instead of dot CO .