One of Australia's largest retailers appears to have neglected to
have registered a premium generic domain name, with its main rival
snapping it up.
Woolworths, Australia's largest retailer, paid A$33,333 for the domain
name hardware.com.au that had previously been registered to Bunnings
Building Supplies.
"We are happy to have paid the $33,333 for the domain name as home
improvement is a big growth platform for us," spokeswoman for Woolworths
Clare Buchanan told the Herald Sun newspaper.
"If our competitors were happy to give it up [the name] we're very happy to have it."
According to the newspaper report, the domain name is now registered to
the managing director of M&C Saatchi, the advertising agency for
Woolworths.
The domain name was picked up through one of the two drop services in Australia, one of which, drop.com.au, auctioned the domain name.
It also goes to show the importance of managing one's domain names and
being aware of upcoming expiry dates as well as maintaining up-to-date
contact details.
According to the Herald Sun, "It is speculated that Bunnings forgot to
renew its registration with the email address for Rob Farrimond - the
registrant for Bunnings Building Supplies Pty Ltd, the owner of the
domain name - no longer being active."
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