The dotMobi domain service has produced its first mobiThinking guide to mobile advertising networks, profiling nine companies that help place mobile advertising on publisher sites.
“This was partly achieved through recommendation from industry experts,” said Andy Favell, editor of mobiThinking, Dublin, Ireland. “We asked mobile media buyers what networks they used, reputation and the willingness of the mobile advertising networks to share this information.
“One CMO from an established U.S.-based network said he wasn't ready to publicize this data – that's a great endorsement for his competitors in this guide who see the value in embracing transparency,” he said.
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