After .XXX domain gTLD has just been approved by ICANN,two different campaigns have begun to create the .NYC extension .
This extension will be used for New York-related websites .It seems that people enjoy the ideea,since there are already t-shirts with the .NYC extension .
Connecting.nyc Inc is organizing the first campaign .
"As the Internet Âbecomes ever more central to civic, commercial, community, and cultural life, those with the best understanding of its capabilities, quality access, and tools will thrive. Our mission is to prepare the city for its networked future. To do so, Connecting.nyc Inc. will use the .nyc TLD (like .com and .gov but just for NYC) to educate and empower New York City's residents and organizations to better connect with one another and the world. This wiki was created to engage the public's imagination on how to best plan and develop .nyc as infrastructure for our increasingly digital city. " describes Connecting.nyc Inc the new extension .
Moreover,Connecting.nyc Inc describes the advantages of the new .NYC TLD :
"Economic Development - Good domain names (short, descriptive, and memorable) will be available to entrepreneurs and small businesses, especially the young and those from immigrant communities. The .nyc TLD says "Made in New York City" and provides billions of New York City mindshare ads and improves our position in the Anholt City Brands Index.
Tourism / Marketing - The city can better market itself globally as a tourist destination and business center by assuring that portals such as hotels.nyc make our city visitor-friendly. "
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