Edwin Hayward has just released another interesting white paper,in which he demonstrate how generic keyword domains help boost rankings in the three major search engines: Google, Yahoo and Bing.
Hayward noted, "While it's impossible to calculate the exact contribution of the domain name to the overall ranking probability, it would seem evident from the above that it is an important factor. It's clear that the domain name is even more relevant in determining the position of a particular site within the overall search results. "
To read the article in full click here : http://www.dnjournal.com/archive/lowdown/2009/dailyposts/20090716.htm