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The latest top level domain extension ,.tel  opened for business with a new twist on the DNS.

Rather than merely act as a memorable address for a website, a .tel domain is designed to serve as a repository for contact data. By listing phone numbers, websites, Google keywords, physical addresses and email addresses in their .tel entry, the registry's operators have it, companies and individuals can make themselves much easier to get hold of.
By giving customers your .tel domain, you can do the work of keeping details of your contact channels up-to-date for them, the pitch goes. A move of premises could be simplified by a quick edit of your .tel entry.
Using the DNS to store such data rather than simply mapping web addresses to IP addresses is "the most significant innovation in the domain name system since the advent of .com", according to Khashayar Mahdavi, the CEO of London-based Telnic, which is operating the .tel registry.
Read more here: http://www.theregister.co.uk/2008/12/03/dot_tel_is_go/