We came accross an interesting new domain tool. SpyFu is a competitive intelligence tool to evaluate and compare domains. It shows for selected domains the top organic and paid search keywords, estimations about the ad spends and also allows reverse look-ups by starting off with the keyword or keyword phrase and the top sites ranking in the organic and paid results at Google to drill down further from there...
The new SpyFu Kombat tool allows a visual and direct comparison of up to three domain names. The amount of paid keyword spends or organic rankings are visualized as a round circles, which varies in size, depending on the domains amount of activity in PPC and rankings. It also shows the amount of keyword overlaps between the selected domains visually.
Timely to the selected does VelocityScape demonstrate the features of SpyFu Kombat using the current presidential election campaigns by Barack Obama and John McCain in the United States.
The tool shows nicely how the promotional campaigns of the two presidential candidates differ. While the Republican candidate John McCain is spending large amounts of money for many keywords in the Paid Search category, compared to his opponent Barack Obama at least, the results are reversed in the organic search category, with Barack Obama’s website BarackObama.com ranking for a much larger amount of keywords than his opponent’s website JohnMcCain.com.
You can also see the development and change of those activities over time in a nice line graph for all compared domains next to each other for direct visual comparison. A line-graph statistic is also available for the budget estimation.
If you click on one of the circles or the area where the circles overlap, you get a list of the actual keyword phrases (full account only). Then you can click on each keyword phrase for more details, which is not limited to the selected domains anymore though, but shows the activity for the selected keyword phrase overall. Maybe the option to switch between a filter by the selected domain and no filter would be useful in some cases.
Source: DomainNews.com on October 30th, 2008 - Posted by Roland G. Buck - Chief Editor