Big businesses will shell out for custom Internet domain names in the next few years when hundreds of new suffixes become available to supplement .com, .gov, .org and others.
There’ll be lots of generic domain names, too. Look for .realtor, .food, .green, .wine, .nyc, .boston, .music, .hospital and others. They won’t come cheap: The application fee will be $185,000. That will cover legal costs, processing fees and work needed to ensure that an applicant is legitimate and technologically capable of running a separate domain.
To stave off disputes about what company or organization will get a prized domain name -- .airline, for instance -- the Internet Corporation for Assigned Names and Numbers (ICANN), the nonprofit global traffic controller of Internet assignment matters, will aim to award proposed names to logical recipients, such as giving the domain .realtor to the National Association of Realtors (NAR), even if several independent realty firms bid for the rights.
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