Neustar, Inc. emphasized its readiness to provide rapid integration support for companies implementing recently-announced specifications for UltraViolet.
UltraViolet is an interoperable ecosystem of digital content, digital entertainment storefronts, digital service providers and connected consumer electronic devices that all work together to provide consumers with greater choice, confidence and freedom in how they collect and watch digital movies, TV shows and other entertainment. Neustar, which was chosen by the Digital Entertainment Content Ecosystem (DECE) LLC to power the UltraViolet Account System and its Digital Locker, will work with all DECE licensees to rapidly link their content, services, apps and devices with this web-based user authentication and rights management system which is central to the UltraViolet ecosystem. Consumers? free UltraViolet Accounts will enable access to all of their UltraViolet movies, TV and other entertainment in one place, allowing consumers to manage access to content in their or their household?s account and register or update different devices for playback. DECE and Neustar together expect the introduction of consumer UltraViolet offerings in mid-2011.