Domain Name News, Domain Industry News, ICANN News, Registry News

Telnic Limited the registry operator for new communications-focused .tel top level domain (TLD),  announced that as momentum for .tel domains grow in the UK, BT Business is set to launch an advertising campaign across Bloomberg Television and a new website at http://bt.com/tel.

Carl di Cicco, Head of eCommerce for BT Business, said: "With a .tel, BT Business customers will now be able streamline their contact information by giving out a name or branded contact point rather multiple addresses and numbers. Additionally, this can be accessed from any device and even dialed directly by some phones. The vision of people dialing names and not numbers in future is one that BT subscribes to and, as such, .tel is an important offering for our customers."
Adding to the BT launch news, recognition of the innovation and potential that .tel is bringing to the communications industry has also come from The British Computing Society and IT industry publication Computing, with Telnic being shortlisted as a finalist in the inaugural UK IT Industry Awards in 2009.
"The UK is the second largest market for .tel domains after North America, so we're excited to see the momentum and recognition and support from the technology industry and partners building," said Justin Hayward, Communications Director for Telnic.

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