Michael Jackness announced on his blog that he acquired the domain name IRA.com for seven figures .The domain name was purchased on September 1st .
Michael Jackness writes on his blog :"We actually closed on this site on September 1st, but haven't been able to talk about it publicly because of some legal mumbo-jumbo. This deal was accompanied with a fairly lengthy legal agreement which requires us to stay tightlipped about the terms of our deal. However, now that everything is official we are allowed to come forward as the new owners of the site. This is also a good time to give a special shout-out to Derek Giordano for helping us broker the deal.
When we purchased the site on September 1st, it was more of a placeholder for the domain than anything. It wasn't exactly a parked domain, but it wasn't much more than a couple of steps above that. Most of the content on the site was fairly weak (short snippet news articles) and wasn't SEOed at all. Then, there was the issue of the design, which looked like something out of the late 90's. There is a picture of the original site below as it was when we took it over on September 1st."
According to Michael Jackness, IRA.com get 74,000 searches in US with a CPC of 22,32 .
Future plans for IRA.com :
"After we launch the new version of IRA.com next week, which I'm calling version 2.0, we will get to work on version 2.5. This version is going to have a robust retirement calculator / planner that will blow away anything else on the Internet. It will take the place of the quick tools area that you see on the version 2.0 mockup you see above. This planner will ask questions such as how old are you?, what age do you want to retire?, how much money do you make?, do you own a house?, how much do you have saved right now?, etc, etc. After visitors answer all these questions it will put together a custom report that they can use to plan their financial future. It will also make several suggestions that leave the door open for affiliate marketing / lead-gen opportunities such as life insurance, mortgage refinance, brokerage accounts, etc. This is something I'm really excited about and think will be the cornerstone of the site as we move forward. "
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