Louis Vuitton,the famous fashion house,has recently lost an arbitration hearing to get the lvmobile.com domain name.
To make the case,Louis Vuitton claimed the domain name was confusingly similar to its trademark for "Louis Vuitton","Vuitton" and "LV" ,but the arbitrator didn't agree,and rightfully so.
The fashion house also contended in the complaint that the disputed domain name was registered and used in bad faith .
"The disputed domain name resolves to a website which does not contain any original content; it is an automatically generated landing page featuring links to third party sites including sites that compete with Complainant. "
However,the respondent contended that the two letter "LV" could not be confused in any way with the "LV" marks.
Because the famous fashion house failed to establish all the elements required under the ICANN policy,the Panel concluded that the relief to be denied.
You can read the decision here .
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