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Latest plan for domain names is as doomed as .coop and .mobi

icann_simple_logo.jpgWill a plan to allow unlimited top level-domain names on the Web next year succeed? On the face of it, the plan has legs: Instead of .com addresses, people and busineses could create new endings such as "spiderman.movie," "wired.magazine," or "the.industry.standard" -- in theory, opening up many more possible URLs and reducing the competition for .com domains.

The non-profit organization that decides what's allowed on the Internet is ICANN, the Internet Corporation for Assigned Names and Numbers. For years, Internet addresses were limited to five top-level domains in the United States, one of which went at the end of each address. There was .com, .org, .net. .gov and .mil. Originally, .net was meant for use only by the computers of network access providers, and .org was the catch-all for sites that didn't fit into the commercial, government or military categories. In reality, the lines between .com, .net and .org have been erased.

Read entire news on http://www.thestandard.com/news/2009/04/08/latest-plan-domain-names-doomed-coop-and-mobi .

 
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