I've been feeling pretty guilty about not continuing some of the series of articles that I've started but one of the things that jetlag does to you is rob you of a desire to do anything. A nice blob would describe my mind perfectly. I wouldn't trust anything that I wrote while under the duress jetlag time let alone subject you to it. Seeing that that I'm now writing this article it must mean that I'm finally getting back into my home time zone, thank goodness!
This now brings me to my thoughts on our wonderful industry. I thought that it would be good to clarify an important point. I think that with the last series that I wrote on Google that some people have come away with the impression that I was anti-Google. This is actually very far from the truth.For a start, let me say that because you disagree with what an organization is doing doesn't mean that you are against them. In fact, Google is the best thing that has ever happened to the domain industry. Without Google many of us would not enjoy our lifestyle!
Google has managed to carve out an incredibly powerful position in the Internet economy and after considerable investment of their shareholders funds they are in my opinion exploiting their position as much as possible. Google is obligated to do what is best for their shareholders and continue to increase their wealth as much as possible. If I was in charge of Google I'd do many of the same things that they are doing.
This doesn't mean that we all have to like it though. The point of many of my articles is that since Google is the dominant player in our industry then we are obligated to intimately understand what they are doing and how to gain better results for the end provider of revenue, the advertiser.
By continuously providing better results for advertisers we can become indispensible to Google and maintain our powerful position by being the controllers of vast quantities of traffic. The challenge for our industry is how to eliminate fraud, grow our revenue lines and out Google, Google by becoming smarter and not just complain about things such as the 20% drop in revenue many of us have experienced since the beginning of the year.
This is where I will leave this article and go away how to out Google, Google and work out how the industry can become an indispensible stream of quality traffic.
Source: Posted on WhizzBangsBlog by Michael Gilmour -- Reprinted with permission -- July 8, 2008