Because ICANN has such a limited budget,the company that will advertise the new gTLDs will have to find creative solutions.
The application period opens 12 January 2012 and will run for 90 days .
The objective of this request for proposals is to help ICANN develop,implement and measure the success of a global advertising and awareness campaign for new gTLDs .Therefore,this means lots and lots of new stories about new gTLDs .



