ICANN board intends to contract with the ICM Registry for the use of .XXX as TLD (Top-Level domain name).ICM Registry said that the .XXX TLD will have the same rights as .COM , .NET and other TLDs.
However,there is a difference.The .XXX extension will only be used in the adult enterteinment industry.
The ICM Registry says that the launch of .XXX TLD will have many benefits.For example,users who want to browse adult entertainment website,will be protected from any risk,such as child abuse videos and images,credit card fraud and others.
ICM Registry has been camapigning for .XXX to be recognized as a TLD for about 7 years,since 2003.
ICM also decided to protect brand names and intellectual property rights .Therefore they decided to give current intellectual property owner the opportunity to reserve their domain names before .XXX going to the open market.
“The landmark decision is a great step forward for the online entertainment industry. Providing a place where consumers can enjoy adult entertainment within a secure and protected framework will, in our opinion, allow the industry to flourish. ICM has for a long time championed an enlightened approach to the online adult entertainment industry, in which stakeholders can finally have full confidence in responsibly delivered adult entertainment, and it’s fantastic that this approach has finally been recognized by ICANN.”,said Vlyde Beatie a Director at the not-for-profit organization IFFOR.
“The introduction of .XXX will offer the online adult entertainment industry a whole host of new opportunities to further develop their business. Since 2003 we have been campaigning for this moment, and it is testament to the commitment of the team at ICM and IFFOR.
For consumers, the contract will allow them to enjoy adult entertainment in an environment that operates to well publicized and fully articulated standards, and where they can make payments safely and securely. The knock-on benefit for the adult industry, beyond the fact that consumers are going to be more prepared to make purchases when they know that they will be secure, is that the consumer will also know that .XXX sites are scanned daily for malware, thereby being safer to visit., leading to greater traffic… It’s a win-win situation.”,said Stuart Lawley, CEO of ICM Registry .