Newsletter

How Do You Quantify Traffic East?

Got back home from Traffic East yesterday right before the auction, was exhausted. Traffic East had much less attendees from previous shows. While I don’t know the number my guess would be around 150-180, half of those would be companies in the business and the other half domainers.

Sample Image

(Speed networking at Traffic East. Source: DNJournal)

The first evening I was somewhat disappointed at the turnaround, was thinking to myself would be nice to have more. When I left I felt the same. However, before coming to TRAFFIC East we had a number of objectives to achieve and at the end of the conference majority of those were achieved, from talking to existing partners, looking at opportunities, presenting opportunities, meeting new faces at the Speed Networking event, and various meetings.

At the end of the day for the professional domainer who attend most shows it is not about quantifying each show but quantifying the whole. In many cases we cannot see the results of one show during the show, or a day after the show, but after few shows you see the pattern where meetings during the shows helped close deals, that attending those shows were the main factor to making things happen.

While some may look at things differently from a personal perspective and from a business perspective (ROI, initiatives we had) Traffic was yet another winner.

To read more about Traffic East auction results and read various opinions/thoughts, see Michael Berkens’ The Domains.

Source: Posted on TheConceptualist by Sahar Sahid -- Reprinted with permission -- May 26, 2008 

 
Domain
News
http://www.domainews.com
DomainNews
2, Rue Leon Laval
Leudelange
Domain
3372
Luxembourg
+352.26.316.1
DomainNews: 49.5678; 6.06412
Domain Name News, Domain Industry News, ICANN News, Registry News