Google's revision of its UK trademark protection policy to allow non-trademark owners to bid on trademarked terms within AdWords is sparking outrage.
Even though restrictions will still apply to trademarks included within the text of the advertisement, the change, which takes effect on 5 May, means that non-trademark owners will be able to place paid search ads in Google's UK search results pages when users search for trademarked terms and brand names. Read the full article here.
Source: Written by Ian Williams on www.vnunet.com - May 6th, 2008
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